Finding relevant keywords with high search volume and low competition is one of the most important aspects of successful on-page SEO. This can be done by identifying appropriate, highly achievable keywords, and naturally using them in your content. Once you have mastered this art, your site’s visibility and organic traffic will see a major boost. Here are ways to effectively undertake a keyword research and integration process that makes sure they fit seamlessly into the text.

Finding Relevant Keywords with High Search Volume and Low Competition

1. Understanding Your Audience and Niche

• Know Your Target Audience:Identify the demographics, interests, and needs of your target audience.
• Analyze Competitors:Look at what keywords your competitors are targeting. Tools like SEMrush or Ahrefs can provide insights into your competitors’ top-performing keywords.

2. Using Keyword Research Tools

• Google Keyword Planner: It is a free tool provided by Google Ads that assists to find out terms related to your business. In addition to this, it offers monthly search volume averages as well as competition levels for every single keyword.
• Ahrefs: It is an inclusive SEO tool that provides suggestions for terms as well as their respective volumes in addition to other features.
• SEMrush: Specifically, it provides a keyword research tool with data on the monthly search volume, competition, and difficulty.
• Ubersuggest: A tool offered by Neil Patel that offers keywords, monthly searches, SEO competitiveness and paid competitiveness.
• Moz Keyword Explorer: Aids you in knowing the relevant keywords to focus on for target traffic based on the search volume and competition besides the possibility of getting the traffic to click on your site.
• AnswerThePublic: Offers keyword suggestions using the bar of search terms and questions, and a list of recommended prepositions, comparisons.

3. Analyzing and Selecting Keywords

• Search Volume: Being among the most important factors to consider when deciding on the focus of keywords, the competition a particular topic has should not be neglected, it is necessary to select keywords that have a certain traffic or people’s interest in the topic.
• Competition: It is advisable to target less popular keywords that can catapult your site to a higher rank.
• Relevance: Make sure that such keywords partly relate to the content matter and also the audiences on social media.

Using Keywords Naturally in Titles, Headings, and Throughout the Content

1. Crafting SEO-Friendly TitlesInclude Primary Keywords: Again, if possible, the main keyword should be included starting at the title.

• Keep It Compelling: Be sure that the name of the creation is very attractive and, at the same time, needs to reflect what the article is in fact.
• Optimal Length: Do not exceed 50-60 characters in the title in order to see entire title in the search engine.

2. Optimizing Headings and Subheadings

• Use Hierarchical Structure: Use Heading one, two, three level to create structure of product. The H1 should include the main keyword and briefly describe the topic of the contents of the page.
• Include Keywords in Subheadings: Secondary keyword should be introduced naturally whereas H2 and H3 tags are significant in inculcating them.

3. Keyword Application in the Content

• Natural Integration: Keywords should be incorporated naturally in the content. They include; Keyword stuffing which is dangerous to the users and SEO.
• Synonyms and Related Terms: To improve the text style and fill it with additional meanings, include synonyms and terms related to the specified topic.
• First 100 Words:It is recommended that the first hundred words of the copied content contain the primary keyword to indicate to the search engines that the content is relevant.

4. Applying Keywords in the Meta Descriptions and URLs

• Meta Descriptions: Create excellent meta descriptions that should contain your keyphrase. Ideally, it should not exceed 150-160 characters.
• URLs: Set sensible and search engine friendly URL’s with keywords in them. Do not use long URLs or URLs with more than one period.

5. Monitoring and Adjusting

• Track Performance: To check the keywords’ performance it is recommend to utilize the Google Analytics and Google Search Console.
• Adjust Strategy: This should be done on a more regular basis and the keyword strategy needs to be modified to reflect data acquired through research.

Conclusion

The on-page SEO activity that involves keyword research and optimisation is very important in the process. Thus, identifying keywords that people actively search for but few competitors target, and then naturally incorporating those words into your copy, one can double – even triple – the flow to one’s website. Make use of these above discussed tools to enhance the flow of your research on keywords and to know more or less about the rivals. As a reminder, high-quality content is helpful information, issued on popular topics, useful for readers, and, at the same time, constructed in compliance with all SEO standards.